Predictive
Marketing
Automation

PMAs are a new class of business tool built for the purpose of solving marketer’s business problems in meaningful, scalable ways. They are not simply customer database warehouses, campaign management tools, or modeling software. Rather, PMAs unite the three together, strongly utilizing machine-intelligence, to target, activate, acquire, and retain customers in a way that generates scalable revenue for businesses while also respecting the needs and interests of the consumer.

PMAs are quickly rising to the forefront of marketing; before you choose the PMA that best suits your business, it’s important to understand just what a PMA is, and what PMAs already exist in the marketplace.

Leaders in the PMA field, Mike Ferranti and Gary Beck, have produced and written “The Truth About Predictive Marketing Automation”, a head-first dive into exactly what PMA is and how to leverage its power to solve your business problems.

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Who Should Buy The Truth About Predictive Marketing Automation?

These days, marketers can become easily overwhelmed by the massive amount of consumer data out there. This can to poorly planned, unsuccessful campaigns that put greater even pressure on companies than before. 

This book was written specifically for digital and traditional marketers searching for ways to stay ahead of the curve in today’s constantly evolving retail business landscape. The knowledge and insight within will ensure that you are always on the right track and driving your business forward.

Why You Should Buy The Truth About Predictive Marketing Automation?

Simply put, PMA is the next step forward in omnichannel marketing software. While CRMs, ESPs, and CDPs were all designed with similar objectives and capabilities in mind, none employ the peerless level of actionable customer intelligence that a PMA does. 

Equipped with the proper tools and strategies, you will already be well on your way towards implementing a marketing plan unprecedented in both scope and the degree of results it will provide.

What You Will Learn From The Truth About Predictive Marketing Automation?

This book is a clear, straightforward guide that breaks down exactly how to automate many of your marketing functions more efficiently (and cost-effectively) than ever before.

Through 7 simple steps, we illustrate exactly how to channel the true power of the ongoing advancements in digital database marketing. Not only are these completely transforming the way retailers conduct business, they are essential for sustained success in such a competitive marketplace.