Mike Ferranti

BuyerGenomics Founder & CEO

Mike’s background includes over 20 years of innovative marketing, analytics and technology experience. He has developed solutions and software to major brand clients and niche marketers alike. Mike is a recognized thought leader in the database, search engine, email, and direct response marketing. He provides commentary and analysis to the media including Bloomberg TV, Brandweek, and DM News. Mike earned an MBA from The University at Albany and an Entrepreneurial Masters from the Massachusetts Institute of Technology.

Gary Beck

BuyerGenomics Chief Strategy Officer

Gary’s background includes over 30 years of analytics and database marketing leadership roles for several leading Fortune 500 companies and Madison Avenue advertising agencies. He has been a frequent lecturer and author on the topics of database marketing and applied statistics, speaking at trade organizations worldwide and several MBA programs in the United States. His articles have been published in DM News, Direct Marketing and the Journal of Direct Marketing. Gary received his M.S. in Industrial Administration from Carnegie Mellon University and a B.S. in Computer Science and Economics from S.U.N.Y. at Stony Brook.